If anything for a business can offer it instant brand value and recognition, then it’s definitely the company logo. Since logo design aims to deal with concepts and not just with techniques, it should be added that they can be held responsible for use in consistent success on the business platforms.
Logos define the brand and they are hugely responsible for creation of the corporate images and when they go wrong, everything else and related may go wrong. Bringing up positive associations is what logo designs aim to do, hence designers need to be cautious regarding the implementation of effective logo.
Here we are with some of the logo design sins that businesses must never commit so as to allow logos to potentially ruin the corporate reputation.
- Where do logo designs go wrong?
- No indication on services
- Use of fonts – wrongly
- Logo design going wrong with representation
- No use of spaces between two different words
- Combination of letters in logo may go wrong too
Not sure what I’m saying is? Have a look, here I have some classic examples.